Market Research-Industries
Consumer Durables. There is very little product differentiation in the consumer durable market – at least among the top level players. A particular colour or feature offered by one company is often mimicked by others Hence the decision making is often driven by.…
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Primary Research
Primary Research: A more controlled, accurate outcome of Data Collection. Primary Research: Why exactly? In a first step of research often data is collected by scrutinizing multiple published sources like journals, reports, press releases, financial documents, Govt data etc. The process…
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Types of Data Collection
Primary Market Research Methodologies: What works and when. Primary market research is aimed towards Data Collection from a company’s direct customers or potential customers. This requires the researcher to get in direct contact with the customer collect feedback from every…
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Use of Statistics
Analysing Market Research Data? You need to know about the use of Statistical Models What is Statistics? Statistics is a specialised discipline of Mathematics that deals with the analysis of data through quantified models, representations and synopses…
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